With the rise of messaging apps such as What’s App, Facebook Messenger, and more – technology has forced consumer behaviours to shift from an email inbox, to a real-time chat. One-on-One real-time messaging is allowing users and prospects to reach beyond your inbox and voicemail and has quickly become the fastest and easiest way to communicate with one another. Brands and businesses all over the world are beginning to adapt messaging and chatbot platforms to help answer their prospects questions, delivering answers immediately and setting expectations.
Benefits of Conversational Marketing
Our inboxes are overloaded with promotional emails and newsletters, and we simply don’t have enough time to read them all anymore. Personalized messaging on your website will engage and provoke users to converse with you, answer questions and build trust. Follow up those conversations with personalized emails that automatically keep your brand on top of your prospects mind and accelerate your sales process.
Prospects are more likely to buy if you’re ready to sell. Web Contact forms create little assurance that a user will receive a prompt answer and will often fill your inbox with unwanted spam and solicitations.
- Date: August 20, 2018
- Client: Envato Group, US
- Category: Strategic
- Value: Finance consulting solution